Sunday, June 22, 2008
ESPN STAR Sports to telecat Asia Cup ' 08
ESPN STAR Sports has retained the title of Asia Cup 2008 to promote STAR Cricket, its 24 hour dedicated channel on cricket targeted at the Indian subcontinent. All the 13 matches of 'STAR Cricket Asia Cup' will be broadcast live and exclusive on ESPN and STAR Cricket starting June 24, 2008. Speaking on the association of STAR Cricket with the Asia Cup, R C Venkateish, Managing Director, ESPN Software India Pvt Ltd, said, "STAR Cricket is a dedicated channel for the Indian subcontinent and there cannot be a better association than aligning with the Asia Cup where all the major cricket forces from the sub continent including India, Pakistan, Bangladesh and Sri Lanka are participating. I am confident that this branding and marketing initiative will go a long way in promoting the channel.
Posted by Tutu420 at 4:35 AM